Annual Report 2023

Tēna koutou,

 

We are pleased to bring you the President’s Report of the Aotearoa Women’s Surfing Association for 2023. This is our sixth AGM running and this year’s focus shifts from last year’s theme of connectedness to resilience.

Similarly to last year, our focus has been on building a solid foundation to proceed confidently as an association that can provide for wāhine and kōtiro surfers around Aotearoa. We have worked hard on streamlining our strategic plan and gaining a full understanding of who we are what the aim of this association is.

AWSA is really unique in that it has been born from a grassroots level of wāhine connected with lived experience at a competitive level and then re-nourished by the next generation of athletes and recreationalists alike. This gives AWSA a richness of herstory, lived experience and understanding of surf culture, and it’s pitfalls, when it comes to the participation and progression of wāhine and kōtiro on the waves.

Upon reflection, for a lot of people this past year has been tough, highlighted even more so after the most recent weather events on Te Ika a Maui. Our thoughts are with all who have been affected, and continue to be affected, by major weather events.

From an AWSA perspective, the board has also been challenged by various life events. This highlighted that for AWSA to be sustainable we need to ensure a well-rounded level of support to include paid memberships, financial partnerships and government funding to lighten the load on our dedicated voluntary commitment at present.

Outgoing board member appreciation goes to Tyla Rose, Danny Clayton, Teressa Betty and Sophie Ross. Tyla has been with AWSA from day dot and we thank her for her energy towards the digital platforms and original illustrations over the years. Danny has been instrumental in seeing an opportunity for AWSA to rebrand and utilise a membership model that will contribute to the sustainability of AWSA. Her growing women-centric brand, Salt Gypsy, has funded our website and merchandise costs which is very much appreciated.

Teressa Betty and Sophie Ross came in as brand new board members which was refreshing to have contributing individuals with fresh perspectives. Teressa developed the streamlined version of our strategic plan based on a rather hefty document of goals and aspirations to help engage with future partners. She worked alongside her mentor in Te Ao Maori to bring cohesion of our values also. Sophie from day one has been a reliable member of the board and her enthusiasm toward bettering our communications has been valued.

You have all been an integral part of AWSA’s growth and resilience and we wish you all the best in your upcoming adventures. A huge mihi to you and your associates.

Below is a summary of AWSA’s achievements and ongoing focus for the year coming:

 
  • This means new members and potential financial partners are able to clearly see what AWSA represents and is striving towards for the future generations of wāhine and kōtiro surfers in Aotearoa.

  • Danny Clayton, founder and creative director of Salt Gypsy, used her own time and business funds to redevelop the new AWSA website. Ana Craw from Ōtautahi was engaged to re-design the AWSA logo in consultation with the AWSA RSN reps and board members. The aim behind this rebrand and site restructure is to be efficient with our already stretched voluntary time by utilising digital tools as we grow.
    A fresh digital presence will help to communicate more effectively with our members and the wider community. To change from our heritage logo was a difficult decision to make, one that ultimately hinged on the creative energy behind it and pulling us into modern surf culture and identity. The heritage logo will always be honoured and remain a part of our herstory.

  • A membership feedback survey was sent out to gain feedback on the proposed membership subscription model and fee increase which had a good number of responses and opinions. The majority of our members (55.3%) were happy with a annual fee implementation of $29. Closely following was 40% who were happy with a $49 fee. A lot of whakaaro were shared regarding ensuring equitable access to the association. This is something that will be focused on in the year ahead and further feedback from members is always welcomed.
    We remain in the process of creating a membership plan that is accessible while helping us stay afloat in these early re-establishment years. It will allow opportunity for larger subscriptions, such as businesses who align with our values, to then circulate funds back into AWSA’s community for future aspirations.

  • This was established to ensure we promote health and wellbeing by seeking financial support from sources that align with AWSA’s values. Past board member, Kirsty Prior, has put her hand up to seek government and trust funding, ensuring we are able to deliver equitable membership access and get us closer to those bigger goals as set out in the Strategic Plan.

At the present time the association is purely volunteer-driven and passion-led. Taking the time to get our foundations right in order to grow a strong body that is rooted in authenticity is key and we look forward to seeing what comes from the camaraderie, resilience and support that connects as we engage with the many amazing wāhine-led initiatives throughout Aotearoa.

This will support and better strengthen our place as competitive and recreational women and girls in lineups around Aotearoa as a whole.

Ngā mihi mahana,

Daisy Thomas and Danielle Clayton

Co-Presidents of Aotearoa Women's Surfing Association